Q: My Lego-loving 5-year-old son is now interested in the Lego Ninjago series (influenced by his 7-year-old cousin). I have tried to keep him from Ninjago as it seems to me to be inappropriate for his age. Currently, all of his Lego building has been with the City series. I believe he looks at Ninjago as the “next level” and wants to be considered “big enough” to play with it. How can I keep him interested in his current Legos?
– Lost about Lego, USA
A: Dear Lost,
This question showcases an experience that many parents face when dealing with brands and products that are structured for consumers (children) to “level up”. You are correct in realizing that you, as a parent, have a responsibility to monitor and help direct your son’s play in ways that are developmentally optimal. Part of that responsibility is recognizing when certain toys, experiences, and activities would not be beneficial (or could be harmful) for your child to engage with.