Mattel announces hairless version of Barbie doll

by Tripp Underwood on April 2, 2012

Mattel Inc., maker of Barbie dolls, last week announced that it would create a bald version of the popular fashion doll to support people battling cancer.

The announcement came a few months after Beautiful and Bald Barbie, a Facebook group that petitioned Mattel to make a hairless version of the doll, gained mass support online. Their mission was simple:

We would like to see a Beautiful and Bald Barbie made to help young girls who suffer from hair loss due to cancer treatments, alopecia or trichotillomania. Also, for young girls who are having trouble coping with their mother’s hair loss from chemo. Many children have some difficulty accepting their mother, sister, aunt, grandparent or friend going from longhaired to bald.

Cori Liptak, PhD

“A hairless doll could really present a great opportunity for families and medical providers to talk about illness and hair loss with kids facing those issues,” says Cori Liptak, PhD, a psychologist in the Division of Pediatric Psychosocial Services at Dana-Farber/Children’s Hospital Cancer Center. “It could also be an interactive way for some children to express their emotions about their own medical experience.”

(Liptak spoke about the doll when the idea was first proposed, you can read her thoughts in this blog post on Insight, Dana-Farber’s blog.)

According to a Mattel representative, the yet-to-be named doll will be a member of the Barbie community that will come with “wigs, hats, scarves and other fashion accessories to provide girls with a traditional fashion play experience. For those girls who choose, the wigs and head coverings can be interchanged or can be completely removed.”

At the moment it looks like the doll won’t be sold in stores, but donated and distributed exclusively to children’s hospitals through a pre-existing charity partnership Mattel has with the Children’s Hospitals Association. (Boston Children’s Hospital is a proud member of the Children’s Hospital Association, and James Mandell, MD, Children’s CEO, is chairman of the Association’s Board.)

According to Mattel, this move will put the doll directly in the hands of girls who are most affected by hair loss. A doll and money donation will also be made to CureSearch for Children’s Cancer and the National Alopecia Areata Foundation.

While Liptak sees merit in the idea of a semi-exclusive release, she says by distributing the doll this way Matell might exclude children who have friends or relatives dealing with illness related to hair loss.

“The way Mattel is choosing to release the doll is one way to ensure that the kids who will benefit from it can get it,” she says. “But they might miss the chance to reach children who have parents or know someone going through cancer treatment. That would eliminate the potential for this doll to provide an outlet for them to learn about treatment side-effects and provide an avenue to discuss their feelings about their parent’s cancer experience.”

To learn about how Boston Children’s partners with the oncology experts at Dana-Farber Cancer Institute to treat young patients, please visit Dana-Farber/Children’s Hospital Cancer Center (DF/CHCC). To learn more about the Beautiful and Bald Barbie movement read this post in Thriving.

 

 

6 comments

  • Keepingkidswarm

    I think the doll is a great idea. Call Her Hope… I think the fact that You are thinking of dolls for other types of illnesses is ridiculous. Cancer is one of the worst diseases a child could have. Focus on the Bald Barbie and donate all the proceeds to cancer research. Like Mattel needs the money????? Its a no=brainer call the doll Hope. Make Her affordable to everyone, just not People with deep pockets. Poor Kids get cancer too. Thanks

  • Janebingham

    Great article! Thank you! ~ Jane Bingham

  • Dennah

    I really wish she was going to be sold in stores. Is there another way to get one when they come out? I suffered through leukemia and have been in remission, but I would love to have one of the dolls just to know that it was made because my chemo and leukemia was a huge part of my life.

  • http://eset-username.blogspot.com/ Nod32 Username Password

    barbie baiby is cool. i like her :X

  • Someonewhoknows

    Sure hope they LEAVE OFF the lush eyelashes and eyebrows… Bald…. Minus eyelashes, and eyebrows… That’s the true face of cancer and humiliation from this awful treatment.. at least that is where I feel like I look less like a human, and more like an alien

  • http://www.bolee.com/ Dee Baig

    A Barbie is every girl’s fantasy. There would hardly be a girl who wouldn’t dream of the beautiful Barbie and her Prince Charming. It’s a charitable and compassionate move by Mattel to encourage and understand the pain of all the cancer patients. After all Barbie dolls spread love and care and this only adds to the many smiles she will now be spreading =)

    DbaiG
    Bolee.com

Previous post:

Next post: