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Pink cigarette ads target teenage girls

by Childrens Hospital Boston staff on April 5, 2010

Camel No. 9by Dafna Lemish, PhD

The “pinkification” of girls’ culture – their clothes, toys and accessories – is a booming and relatively recent marketing strategy, marking girls as “cute” and thus very different than boys, who are “tough.” Walk into any clothing or toy store or go online and try to buy something for your daughter that’s not pink. Check your favorite online shopping sites.

But pink has recently shown up in a more insidious and dangerous place: cigarette packaging. The “pink campaign” by Camel cigarettes was introduced in 2007 to appeal directly to pre-teen girls by exploiting a color associated with this age and gender group. Full story »

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Health headlines: Fitness supplements, ecstasy use and tongue-powered wheelchairs

by Childrens Hospital Boston staff on January 30, 2010

Other stories we’ve been reading:

Multi Vitamin MadnessMore high school athletes are using fitness supplements with knowledge of their harmful effects. Parents don’t have to be fit in order for their kids to be fit – supporting your kids’ physical activity is what motivates them to be physically fit.

Scheduling recess before lunch is helping students and teacher alike. Menus with calorie listings have parents picking healthier options for their kids but not necessarily for themselves.

Parents who feel burned out at work are more likely to have kids who feel burned out at school. If parents use complementary or alternative therapies, their children are more likely to use them too. [Read our blog post on insurance coverage for alternative therapies.] Did you know that your child is more likely to have a mental disorder if you –as a parent – are bipolar?

cigarettesHigh cholesterol is putting 20 percent of teens at risk for heart disease. Healthy kids are more likely to die from ecstasy use than regular drug users. If your child smokes cigarettes, it’s much more likely that pot is next.

Toilet seat dermatitis is on the rise. Vaccinating babies against rotavirus could save two million lives a year. [Read our blog post on this year’s updated immunization schedule.] Female teachers might pass on math anxiety to girl students.

Teen pregnancies and abortions are on the rise. Parents shouldn’t be concerned if their children hear voices. There’s a new wheelchair that powered by the user’s tongue.

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