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soda

Fighting childhood obesity: SNAP v. soda

by Tripp Underwood on September 27, 2011

In the mid 20th century, hunger was a major concern for America’s poor. To better support malnourished families living below the poverty line, the federal government created the Food Stamp Act in 1964 to help provide healthy food to people in need.

America’s nutritional landscape has changed a lot over the past 50 years. Malnourishment is still a big problem in America, but in a much different way than it was back then.

Because of their lower prices and mass availability, unhealthy foods and drinks have become a staple in the diets of millions of Americans. Obesity rates in this country have grown to epidemic levels, with impoverished communities being hit especially hard. In low-income homes across the country, overweight and obese children now outnumber underweight kids by a ratio of seven to one.

To combat this epidemic, many states are trying to change what type of items people can buy via the Supplemental Nutrition Assistance Program (SNAP-formerly know as food stamps). Because sugar-sweetened beverages have no nutritional value and have been closely linked with obesity, nine states, including Illinois, Nebraska, Texas and most recently New York, have tried to have these drinks barred from being bought with SNAP money.  In each case the US Department of Agriculture (USDA) has said no. Full story »

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Greenwashing your kids: Advertisers target green parents

by Tripp Underwood on August 16, 2011

Cigarette manufacturer Reynolds American Inc. recently released a new ad campaign for its American Spirit line, touting the eco-friendliness of the brand. The ads boast that the company uses recycled paper, electric hand dryers and ceramic mugs instead of paper towels and disposables cups. It even goes as far as to point out that their sales team drives hybrids. Thankfully it stops short of saying that America Spirits are a healthier cigarette than non-green alternatives, but the message is pretty clear: if you smoke and care about the environment, American Spirit is the brand for you.

Hopefully most people will recognize these ads for what they are, a green tinted smoke screen devised to push an otherwise unhealthy product. But regardless of the campaign’s success, the fact that these ads exist at all says a lot about how the eco movement influences people’s buying habits. If something as unhealthy as tobacco is rebranding itself as green, then it’s safe to assume that phony green marketing has infiltrated other markets as well. Full story »

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Boston launches Soda-Free Summer Challenge

by Tripp Underwood on June 17, 2010

Soda from a marketing perspective: “It’s bubbly, sweet and drinking it makes your life like a non-stop party!” The reality of excessive soda consumption: sugar-heavy sodas have been linked to America’s growing rates of obesity, diabetes, tooth decay, heart disease and depression.

In an effort to put a cap on young Bostonians’ soda drinking, the city is initiating the Soda-Free Summer Challenge, where participants pledge to abstain from drinking soda all summer. Full story »

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Health headlines: Food labels, alcoholism & teen obesity surgery

by Childrens Hospital Boston staff on February 13, 2010

soda pouring into a glassOther stories we’ve been reading:

There’s more bad news for soda – a new study links it to pancreas cancer. [Read what Children’s obesity expert has to say about artificially sweetened beverages.] There are federal efforts to ban junk food from schools. [Read about junk food advertisements on kids’ websites.] The FDA wants nutrition information labels on the front of food packages. Junk food is getting the spot light in many movies.

Children born early in the year are more likely to be athletes. Obese children are more likely to die young. There’s a link between children with a super sweet tooth and alcoholism. Can you really tell if you’re child will be obese by age 2?

Depression during pregnancy could result in an antisocial teen. A pregnant woman can decrease her baby’s risk of schizophrenia later in life by increasing her iron intake. Obese moms put their newborns at risk for a number of health risks. Older women are more likely to give birth to a child who develops autism. Extremely premature babies show a higher risk for autism.

Obesity surgery may be the best solution for overweight teens. Early language problems may hinder adult literacy. There may be a genetic cause for your child’s obstructive sleep apnea. Childhood cancer survivors are at an increased of dying from a heart-related condition. Reading fiction may be the key to teen girls properly managing their weight.

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Artificially sweetened beverages: Is it nice to fool Mother Nature?

by David Ludwig, MD, PhD on December 10, 2009

LUDWIG_2343David Ludwig, MD, PhD, director of Children’s Optimal Weight for Life Program, just published a commentary in JAMA expressing concern about the widespread use of artificial sweeteners in soft drinks. Below, he offers some insight about why humans naturally crave sweetness, and the potential danger of confusing our ancient biological pathways of hunger and satiation with fake sugars.

Ever since our distant ancestors crawled out of the ocean, animals have been trying to eat plants. In this conflict, animals would seem to have a distinct advantage: we can move about, they can’t. But plants are by no means defenseless against our predations. They protect themselves with thorns, bark and tough fibers; stash their starches in tubers that are difficult to digest (at least when uncooked); encase their most prized possessions, high energy nuts and seeds, in impervious shells; and lace their leaves with bitter, toxic chemicals.

In fact, plants have long taken advantage of animals to help them reproduce. To entice us to serve them, plants have created seed-bearing fruits and infused them with sugar, the gold standard of energy metabolism. Full story »

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Taxing soda by the ounce?

by Melissa Jeltsen on September 17, 2009

stockphotopro_6488093CNV_glass_of_cola_wSugary sodas are the latest target in an ongoing battle against childhood obesity. In an online commentary in the New England Journal of Medicine published yesterday, David Ludwig, MD, PhD, director of Children’s Optimal Weight for Life Program, and a group of public health specialists argue that taxing soda can reduce consumption by making it too expensive, and much like with taxes on smoking, the revenue generated can be used to finance health programs.

They conclude: Full story »

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